To appear in the first places in a search result is not an easy job. You need to understand how Hummingbird, Google’s algorithm, works, and optimise your content with SEO techniques for blogging. Google has more than 200 ranking factors, but do you know which ones are really important to attract more organic traffic to your blog? In this article, we present the essential factors for those who want to rank better.
Page speed is one of the main factors of SEO for blogs. Google is always looking to improve the user experience, so it will show you the sites that load faster first. Use Page Speed Insights, Google’s free tool, to measure the speed of your page, or Test My Site for mobile versions. If the response time is over 3 seconds, consider optimising images and programming.
Having a blog compatible with mobile devices is essential to rank on Google. This is an important factor because users are using their cell phones more than their desktop to browse the internet. According to Wolfgang Digital’s KPI Report 2019, 53% of web traffic comes from mobile devices, followed by desktop (37%) and tablet (10%). It is not enough to just have a mobile-friendly website; it is important that the resizing is smart to fit automatically on the device’s screen, that the fonts used are of a size that is easy to read, and that the content is not hidden by advertisements or pop-ups that are difficult to close. A good SEO agency could assist you in moving forwards.
Page and domain authority
Page authority is a combination of quality content, internal links, and backlinks. According to Moz, the authority of the page and the domain are measured on a scale of 0 to 100, where the higher the score the greater the chances of its content appearing on the first pages of search results. The grade is calculated based on the total number of external links and the quality of the sites that direct to your blog. You can use the Open Site Explorer tool to verify the authority of the site. Simply enter the URL to receive a full report.
Google’s search algorithm is based on keywords, which are those phrases that users type or speak when looking for information. That’s why your content work should be centred on them. But they alone are not enough. It is important to include terms related to the searches that users do. This form of content construction (keywords + complimentary terms) will help Google to know what results should be displayed for the user’s search intent – which, by the way, deserves to be a point of attention. Let’s say you’ve identified the term “animal print fabric for clothing” and would like to appear on Google for it. Before writing, it is necessary to understand who would search: whether an end consumer or a factory. In this context, the chance of a manufacturer looking for this term is greater. So, if your audience is an end consumer, developing content with that keyword may not meet their needs, so you will not rank. Does content length matter? Yes! Google is interested in quality and extensive content, around 2,000 words each.